.At the launch of Astrid Andersen's new line Stel, a discussion held outdoors on a boat dock, The Road's 2002 tune "Transform the Web page" was blowing up out of the stereo. It was a star-aligned, symbolic minute, given that the London-trained designer is actually starting a brand-new chapter in her fashion life, this time around focusing the work around herself.Andersen's much marvelled at namesake menswear label was actually concentrated, colorful, and streetwise. Along with Stel, she described in a pre-show job interview, "I must sit comfortably at the facility of it probably a lot more this time due to the fact that today it's a girls's wear label, as well as it is actually much more about me as well as my individual endorsements." Stel also reflects Andersen's advancement as an individual. After quiting her pipe, the designer returned home to Jutland in the North of Denmark and also had pair of little ones. She is actually certainly not the person she was back then.Shifting gears in fashion is not easy to carry out. Brands seem to be to handle lifestyles of their very own, as well as it's quick and easy to be pigeon-holed. Stel drop several of style's formalities. The label will certainly reveal in-season, so what is presented are going to be accessible for purchase. At the same time, seasonality is less important in the Stel equation than significance. Collections will definitely be actually recognized through variety (01, 02, and 03 were received Copenhagen), the idea being that you may intermingle parts across "seasons" both in your wardrobe as well as on the selling floor. Andersen views no need for a garment to be left even if the schedule webpages turn. "The direct interpretation of stel is actually body system," she claimed, but it [refers additional to] a fundamental design in a form of commercial technique it [likewise illustrates] a collection of collectibles-- when you speak about a tea set, you would name it a stel. For me, that was actually very an appealing beginning aspect in regards to the suggestion of producing both antiques, however also something that's a brand new foundation." Having models position on scaffolding was fortuitous as it suggests a number of metaphors. There is actually construction, which associates with creating a new brand name, and the concept of assistance associates with her idea that clothes need to help you. Stel is, essentially, a sort of modular offering, yet none with the angularity of one thing like Legos or stacked Mu00e6rsk delivery containers. Action, organization, and also permission belong to Andersen's strategy. "When I talk about the brand name, I have this tagline: modifying that you may glide in, denim you may dance in, shirting you may travel in." Liberty, delight, movement.